FROM STRATEGY TO RESULTS: 34% QUALIFIED LEADS FOR DUBAI PROPERTIES IN JUST 3.5 MONTHS — EVEN DURING MARKET TURBULENCE
Well-structured campaigns, precise segmentation, and advanced analytics turned a $2,500 monthly budget into a steady flow of qualified buyers for Dubai properties from $300,000.
FROM STRATEGY TO RESULTS: 34% QUALIFIED LEADS FOR DUBAI PROPERTIES IN JUST 3.5 MONTHS — EVEN DURING MARKET TURBULENCE
Well-structured campaigns, precise segmentation, and advanced analytics turned a $2,500 monthly budget into a steady flow of qualified buyers for Dubai properties from $300,000.
RESULTS
Unveiling the impact
Unveiling the impact
- 9 700Total Ad Spend in $
- 580Leads
- 16,7Cost per Lead in $
- 49Cost per Qualified Lead in $
Goals
Attracting high-intent buyers
- With an average monthly budget of $2,500our goal was to attract buyers for properties in Dubai priced from $300,000
- A key performance indicator was maintaining a lead qualification rate of at least 25%As a result, we achieved a consistent 34% qualification rate, exceeding the initial target
- Moreover, qualification rates grew steadily: 25% in the first month35% in the second, and 38% in the third, showing how continuous optimization improved results
-
-
-
-
-
-
- Stop digging through endless case studiesTime to put your traffic machine on tracks
STRATEGIES
Building a strong Advertising foundation
We started by analyzing the agency’s USP and market positioning. This allowed us to develop clear messaging, stand out in a competitive market, and focus our campaigns on audiences ready to buy
Segmentation and Targeting
Campaigns were structured by price segments and buyer personas. We created verticals tailored to specific buyer goals: passive income, ready-to-move-in units, or investment properties.
Additionally, we managed separate funnels for English-speaking and Russian-speaking audiences, which allowed us to craft relevant messaging and creatives for each language group and maximize lead quality
Additionally, we managed separate funnels for English-speaking and Russian-speaking audiences, which allowed us to craft relevant messaging and creatives for each language group and maximize lead quality
Technical Optimization
We implemented proven funnel strategies and precise geo-targeting (based on language and price range). We then set up API integration between Facebook and the CRM to optimize campaigns for qualified leads
Ad Creatives
We developed a series of ad scenarios with a strong focus on video creatives. Each script was carefully designed to build trust and convey the agency’s value
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are at the core of our approach:
- Increasing the number of qualified leads;
- Reducing the cost of acquiring high-quality leads.
How we achieved it:
- Manual lead tracking for performance assessment;
- Flexible adjustments to lead forms and creatives;
- Twice-daily campaign optimization
Complete a Brief Quiz for a strategic Consultation on Your project with the Senior Advertising Consultant
Fill out the form and we will contact you soon.
Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
OrangeLife (UAE) 🇦🇪
Lead Generation System for an Investment Center in Dubai with a $48,000 Budget
CPL $17
Premium Quality (UAE) 🇦🇪
Qualified leads in Russian and English for a real estate with a total budget of $50K
Deals 20+
Buro (Spain) 🇪🇸
489 leads generated with an average CPL of €13.9 across Ru and Eng markets
CPL $13,9
Baytify (UAE) 🇦🇪
SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS
Deals 17+
RED (UAE)
$175,000 in ad spend and 10,000 leads generated in 14 languages worldwide for a Dubai real estate agency
CPL
$15
$15
RED (UAE) 🇦🇪
$175,000 in ad spend and 10,000 leads generated in 14 languages
CPL $15
Adam Rent a Car (Cyprus) 🇨🇾
in 4 months: maximized brand awareness with minimal traffic investment
Leads 130+
SushiRapido (Spain) 🇪🇸
We slashed cost per order from €25 to €12 for the Barcelona sushi delivery
Sales 650+
Adam Rent a Car (Cyprus)
in just 4 months: maximized brand awareness with minimal traffic investment!
Leads
130+
130+
SushiRapido (Spain)
We slashed cost per order from €25 to €12 for the Barcelona sushi delivery
Sales
650+
650+
OrangeLife (UAE)
Lead Generation System for an Investment Center in Dubai with a $48,000 Budget
CPL
$17
$17
Baytify (UAE)
SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS IN 4 MONTHS
Deals
17+
17+
Buro (Spain)
489 leads generated with an average CPL of €13.9 across Russian and English markets
CPL
$13,9
$13,9
Are you interested in requesting a quote, scheduling an appointment or learning more about our services?
Are you interested in requesting a quote, scheduling an appointment or learning more about our services?
© TargetPoint AY - P.IVA 04986270231 - info@targetpoint.agency - Privacy Policy - Cookie Policy
Cookies managing
Cookie Settings
Cookies necessary for the correct operation of the site are always enabled.
Other cookies are configurable.
Other cookies are configurable.