Comprehensive Lead Generation System for an Investment Center in Dubai (B2B & B2C Segments) with a $48,000 Advertising Budget
15-Month Collaboration:
We developed and launched a fully functional lead generation system for an investment-focused real estate agency in Dubai, specializing in serviced apartments and apart-hotels. The product model combines rental income, hospitality services, and in-house management through the international hotel network izzzi. Campaigns ran across 3 languages, targeting global audiences
We developed and launched a fully functional lead generation system for an investment-focused real estate agency in Dubai, specializing in serviced apartments and apart-hotels. The product model combines rental income, hospitality services, and in-house management through the international hotel network izzzi. Campaigns ran across 3 languages, targeting global audiences
Comprehensive Lead Generation System for an Investment Center in Dubai (B2B & B2C Segments) with a $48,000 Advertising Budget
15-Month Collaboration:
We developed and launched a fully functional lead generation system for an investment-focused real estate agency in Dubai, specializing in serviced apartments and apart-hotels. The product model combines rental income, hospitality services, and in-house management through the international hotel network izzzi. Campaigns ran across 3 languages, targeting global audiences.
We developed and launched a fully functional lead generation system for an investment-focused real estate agency in Dubai, specializing in serviced apartments and apart-hotels. The product model combines rental income, hospitality services, and in-house management through the international hotel network izzzi. Campaigns ran across 3 languages, targeting global audiences.
RESULTS
Unveiling the impact
Unveiling the impact
- 40,000Total Ad Spend in $
- 2,320+Leads
- 17Cost per Lead in $
- 87Cost per Qualified Lead in $
Goals
Ensuring a Stable Flow of Market-Priced Leads for a Dubai-Based Investment Center
- Our goal was to ensure a consistent and scalable flow of qualified leadsat a competitive cost per lead on the local market, with the potential to expand globally
Strategies
Lead Acquisition for the Dubai Investment Agency
Since the product differed from standard real estate sales, we developed and tested tailored approaches to lead generation:
- Strict filtering of buyers based on their intent (investment vs. personal use)
- Classic approaches for the B2B segment in Dubai's real estate market
- Positioning the product as an investment opportunity with guaranteed rental income, rather than a simple property purchase
Landing Pages
We diversified landing pages for each language to find the most cost-effective format with the highest lead quality. This allowed us to significantly optimize cost per qualified lead
Creatives
Creative quality had a direct impact on traffic performance. Cultural adaptation was key: creatives targeting local markets differed significantly from those used for the US or European audiences. Understanding these nuances allowed us to enhance both technical and qualitative metrics
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are a priority. We aim to build long-term client relationships by:
- Increasing the number of viable leads
- Reducing the cost of acquiring high-quality clients
How we achieved it:
- Manual lead analysis for campaign effectiveness
- Flexible adjustments to lead forms and creatives
- Twice-daily campaign optimization
Client Segmentation
- B2BThe attractiveness of the offer enabled us to target real estate brokers interested in selling the product. We highlighted strong investment advantages to show how easy it is to sell the property. This was reinforced with broker-specific benefits such as:
- Competitive and fast commissions
- Full assistance throughout the deal process
- B2CUsing a mix of geo-targeting, video tours, static images, and ongoing value-based offers, we focused on the strongest selling points of the properties compared to the market. We also segmented strategy by awareness level:
- Cold audience: general interest with broad targeting
- Warm audience: users who had previously interacted with ads, visited social pages, or submitted a form
RESULTS
B2C Segment
Total Ad Spend: $40,000
Leads Generated: 2,320+
Cost per Lead (CPL): $17
Cost per Qualified Lead (CQL): $87
Leads Generated: 2,320+
Cost per Lead (CPL): $17
Cost per Qualified Lead (CQL): $87
B2B Segment
Total Ad Spend: $8,000
Leads Generated: 880+
Cost per Lead (CPL): $15
Cost per Qualified Lead (CQL): $57
Leads Generated: 880+
Cost per Lead (CPL): $15
Cost per Qualified Lead (CQL): $57
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
13 Elite boutique
Spend:
€25,000
2000+
Leads:
CPL
€12
€12
Budget:
Leads:
CPL:
CPQL:
Results:
€25,000
2000+
€12
€50
With a $4,000 monthly budget, we attracted high-net-worth investors with minimum investments of $800,000+ in real estate
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
Spend:
€1,500
130+
Leads:
Leads
130+
130+
Budget:
Leads:
Visits:
Imps:
Results:
€1,500
€61,500
130+
6,900+
871,000
With $500/month, we boosted Cyprus rental brand awareness via targeted multilingual video ads despite competition
Heart of the City (UAE)
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
SushiRapido
Adam Rent a Car
€7,800
650+
CPC
€12
€12
Budget:
Sales:
CPC:
AOV:
Results:
€7,800
650+
€12
€52
We slashed cost per order from €25 to €12 and built strong local brand recognition for the Barcelona sushi delivery
Spend:
Leads:
Bloomies
€17,400
520+
CPC
€33
€33
Budget:
Sales:
CPC:
AOV:
Results:
€17,400
520+
€33
€27
100%+ ROAS by month 2 + strong UAE brand awareness for Dubai eco diaper startup
Spend:
Leads:
MasterPlast
€4,500
1550+
Sales
74
74
Budget:
Leads:
Sales:
AOV:
Results:
€4,500
1550+
74
€650
ROAS jumped from 220% to 500% via video remarketing & calendar promotions driving repeat sales
Spend:
Leads:
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