Qualified leads in Russian and English for a real estate agency specializing in the UAE and Bali markets, with a total budget of $50,000
Implementation of a wide range of hypotheses for a real estate agency while maintaining cost metrics at the lower end of the market — starting from $13.5 per lead with over 30% conversion during periods when many agencies, lacking experience, exited the auction, considering those periods ineffective
Qualified leads in Russian and English for a real estate agency specializing in the UAE and Bali markets, with a total budget of $50,000
Implementation of a wide range of hypotheses for a real estate agency while maintaining cost metrics at the lower end of the market — starting from $13.5 per lead with over 30% conversion during periods when many agencies, lacking experience, exited the auction, considering those periods ineffective
RESULTS
Unveiling the impact
Unveiling the impact
- 28 500Total Ad Spend in $
- 2 100+Leads
- 13,5Cost per Lead in $
- 62Cost per Qualified Lead in $
Goals
Providing a stable flow of leads for teams operating in the Bali and Dubai markets at competitive market rates in two languages was our core objective
- We aimed to offer a wide variety of strategies, testing multiple traffic acquisition formats and fundamentally different approaches to attracting both investors and buyersMany of our hypotheses proved successful, leading to continued cooperation to this day—amounting to a total of roughly 18 months of work with breaks
Strategies
Advertising Objective Selection
We shifted from classic price/geography segmentation to focusing on advertising objectives and product packaging.
Core tactics:
Core tactics:
- Goal: lead generation with varied lead forms (including open-ended questions — early adopter → higher conversions)
- Global leads in Russian & English
- Bali → Asia, Australia, CIS
- Dubai → Europe, Scandinavia, USA/Canada, Baltics + some locals
- Founder’s personal brand enabled high-converting Russian DM conversations (carefully managed to avoid burnout/spam flags)
Product Packaging
The main lead generation format was direct marketing for apartment purchases, with offers tailored to market trends and timing. We used both static creatives and videos.For Dubai properties, we tested an investor tour offer in English. The agency provided highly attractive conditions, resulting in a $9 cost per lead with high intent and willingness to travel to the UAE.We also launched an investment shareholding offer for investors, achieving a $5 cost per lead with over 25% conversion.
At times, we gathered leads for online conferences—both for the Bali and Dubai markets—back when this strategy was still effective.
At times, we gathered leads for online conferences—both for the Bali and Dubai markets—back when this strategy was still effective.
Geo Launches
Since campaigns were conducted in three languages, each required a tailored strategy:
- English – Main language, with a global geo-targeting strategy. We segmented by CPM groups in ad accounts and prioritized high-value sales countries for cold traffic campaigns based on internal analytics.
- Russian – We launched to the widest possible country selections to reduce impression costs, excluding regions with a high likelihood of spam leads.
Ad Accounts
To achieve higher conversion rates, we ran campaigns across two ad accounts. After analyzing results, we identified which account generated the most cost-effective qualified leads and reallocated the budget accordingly.
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are a priority. We aim to build long-term client relationships by:
- Increasing the number of viable leads
- Reducing the cost of acquiring high-quality clients
How we achieved it:
- Manual lead analysis for campaign effectiveness
- Flexible adjustments to lead forms and creatives
- Twice-daily campaign optimization
Client Segmentation
- Cold Audience FocusWe prioritized cold traffic as the most relevant and cost-effective source at lower budgets. By combining geo-targeting with compelling property visuals—video tours, high-quality static images, and ongoing value-based offers—we attracted fresh audiences unfamiliar with the brand and encouraged immediate inquiries. Notably, for Dubai real estate, we achieved a qualified lead cost of just $40 from cold traffic, starting from a base CPL of $13.5—almost twice as low as the typical market benchmark
- RetargetingSince we consistently ran Instagram growth campaigns, most retargeting was focused on this objective, leveraging lower impression costs and amplifying the impact of the founder’s strong personal brand
RESULTS
English leads (Dubai)
Total Ad Spend: $28,500
Leads Generated: 2,100
Cost per Lead (CPL): $13.5
Cost per Qualified Lead (CQL): $62
Leads Generated: 2,100
Cost per Lead (CPL): $13.5
Cost per Qualified Lead (CQL): $62
Russian Leads (Dubai)
Total Ad Spend: $9,500
Leads Generated: 406
Cost per Lead (CPL): $23
Cost per Qualified Lead (CQL): $70
Leads Generated: 406
Cost per Lead (CPL): $23
Cost per Qualified Lead (CQL): $70
Russian Leads (Bali)
Total Ad Spend: $12,000
Leads Generated: 695
Cost per Lead (CPL): $17.2
Cost per Qualified Lead (CQL): $92
Leads Generated: 695
Cost per Lead (CPL): $17.2
Cost per Qualified Lead (CQL): $92
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
13 Elite boutique
Spend:
€25,000
2000+
Leads:
CPL
€12
€12
Budget:
Leads:
CPL:
CPQL:
Results:
€25,000
2000+
€12
€50
With a $4,000 monthly budget, we attracted high-net-worth investors with minimum investments of $800,000+ in real estate
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
Spend:
€1,500
130+
Leads:
Leads
130+
130+
Budget:
Leads:
Visits:
Imps:
Results:
€1,500
€61,500
130+
6,900+
871,000
With $500/month, we boosted Cyprus rental brand awareness via targeted multilingual video ads despite competition
Heart of the City (UAE)
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
SushiRapido
Adam Rent a Car
€7,800
650+
CPC
€12
€12
Budget:
Sales:
CPC:
AOV:
Results:
€7,800
650+
€12
€52
We slashed cost per order from €25 to €12 and built strong local brand recognition for the Barcelona sushi delivery
Spend:
Leads:
Bloomies
€17,400
520+
CPC
€33
€33
Budget:
Sales:
CPC:
AOV:
Results:
€17,400
520+
€33
€27
100%+ ROAS by month 2 + strong UAE brand awareness for Dubai eco diaper startup
Spend:
Leads:
MasterPlast
€4,500
1550+
Sales
74
74
Budget:
Leads:
Sales:
AOV:
Results:
€4,500
1550+
74
€650
ROAS jumped from 220% to 500% via video remarketing & calendar promotions driving repeat sales
Spend:
Leads:
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