32.6% QUALIFIED LEADS FOR REAL ESTATE IN SPAIN IN JUST 6 MONTHS
489 leads generated with an average CPL of €13.9 across Russian and English markets
Over a 6-month period, we built a stable flow of high-quality leads for a real estate project in Spain
Even with a moderate advertising budget, the campaign delivered a strong qualification rate, particularly in the Russian-speaking segment, where competition is traditionally high
Over a 6-month period, we built a stable flow of high-quality leads for a real estate project in Spain
Even with a moderate advertising budget, the campaign delivered a strong qualification rate, particularly in the Russian-speaking segment, where competition is traditionally high
32.6% QUALIFIED LEADS FOR REAL ESTATE IN SPAIN IN JUST 6 MONTHS
489 leads generated with an average CPL of €13.9 across Russian and English markets
Over a 6-month period, we built a stable flow of high-quality leads for a real estate project in Spain
Even with a moderate advertising budget, the campaign delivered a strong qualification rate, particularly in the Russian-speaking segment, where competition is traditionally high
Over a 6-month period, we built a stable flow of high-quality leads for a real estate project in Spain
Even with a moderate advertising budget, the campaign delivered a strong qualification rate, particularly in the Russian-speaking segment, where competition is traditionally high
RESULTS
Unveiling the impact
Unveiling the impact
- 6 800Total Ad Spend in €
- 489+Leads
- 13,9Cost per Lead in €
- 44,5Cost per Qualified Lead in €
Goals
- Attract high-intent property buyers in Spain
- Multi-language acquisition: Russian and English
- Focus on lead quality rather than volume
- Build an efficient funnel from paid traffic to sales
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are a priority. We aim to build long-term client relationships by:
- Increasing the number of viable leads
- Reducing the cost of acquiring high-quality clients
How we achieved it:
- Manual lead analysis for campaign effectiveness
- Flexible adjustments to lead forms and creatives
- Twice-daily campaign optimization
ResULTS
- €6800 total ad spend
489 leads
€13,9 cost per lead
€44,5 cost per qualified lead
Qualification rate: 32,6%
For the Spanish real estate market, especially in the Russian-speaking segment, these results are considered well above average.
WHAT DROVE THE RESULTS
- Precise audience segmentation by language and intent
- Continuous creative and funnel optimization
- Strong collaboration between marketing, media buyers, and the sales team
- All operational and sales recommendations were fully implemented by the client’s team
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
13 Elite boutique
Spend:
€25,000
2000+
Leads:
CPL
€12
€12
Budget:
Leads:
CPL:
CPQL:
Results:
€25,000
2000+
€12
€50
With a $4,000 monthly budget, we attracted high-net-worth investors with minimum investments of $800,000+ in real estate
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
Spend:
€1,500
130+
Leads:
Leads
130+
130+
Budget:
Leads:
Visits:
Imps:
Results:
€1,500
€61,500
130+
6,900+
871,000
With $500/month, we boosted Cyprus rental brand awareness via targeted multilingual video ads despite competition
Heart of the City (UAE)
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
SushiRapido
Adam Rent a Car
€7,800
650+
CPC
€12
€12
Budget:
Sales:
CPC:
AOV:
Results:
€7,800
650+
€12
€52
We slashed cost per order from €25 to €12 and built strong local brand recognition for the Barcelona sushi delivery
Spend:
Leads:
Bloomies
€17,400
520+
CPC
€33
€33
Budget:
Sales:
CPC:
AOV:
Results:
€17,400
520+
€33
€27
100%+ ROAS by month 2 + strong UAE brand awareness for Dubai eco diaper startup
Spend:
Leads:
MasterPlast
€4,500
1550+
Sales
74
74
Budget:
Leads:
Sales:
AOV:
Results:
€4,500
1550+
74
€650
ROAS jumped from 220% to 500% via video remarketing & calendar promotions driving repeat sales
Spend:
Leads:
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