How to grow a new Sushi delivery Startup from €3,000 to €15,000 per month in Revenue in 3 months with Meta Ads?
Unlocking rapid growth: proven Meta ad strategies for explosive revenue increase in the competitive food delivery market.
How to grow a new Sushi delivery Startup from €3,000 to €15,000 per month in Revenue in 3 months with Meta Ads?
Unlocking rapid growth: proven Meta ad strategies for explosive revenue increase in the competitive food delivery market.
- Leonid NovikovFounder of SushiRapido"Working with the traffic agency exceeded all our expectations. Digital advertising in Europe is often boring and expensive, but they proved otherwise. Hiring them for the long term was an excellent decision for our sushi delivery business in Barcelona.
In just three months, our website turnover tripled with the same advertising budget. They demonstrated incredible creativity and professionalism, constantly optimizing our campaigns. Their unique and effective solutions truly work. We see this agency as a reliable partner and are confident in our future success. Thank you very much for the excellent results!"
GOALS
Establishing Brand Recognition and Increasing Direct ROI for a Barcelona-based Sushi Delivery Startup
With a monthly advertising budget averaging $3,000, our goal was to achieve local brand recognition within the city of Barcelona and ensure a substantial growth in direct ROI from our online store month over month. We faced the challenge of maximizing our advertising efficiency while targeting the local audience effectively. Specifically, our primary goal was to reduce the cost per order from €25 to €12, while maintaining an average order value of €50.
Establishing Brand Recognition and Increasing Direct ROI for a Barcelona-based Sushi Delivery Startup
With a monthly advertising budget averaging $3,000, our goal was to achieve local brand recognition within the city of Barcelona and ensure a substantial growth in direct ROI from our online store month over month. We faced the challenge of maximizing our advertising efficiency while targeting the local audience effectively. Specifically, our primary goal was to reduce the cost per order from €25 to €12, while maintaining an average order value of €50.
STRATEGIES
Unique Advertising Approach
Unique Advertising Approach
In a competitive food delivery market, differentiation is key. We began by identifying our Unique Selling Proposition (USP) tailored to the unique tastes and needs of the Barcelona market. This allowed us to capture attention, distinguish our brand, and drive success in the crowded local landscape.
- Segmentation and Targeting: We segmented ad campaigns by language groups (Russian, English, Spanish). Russian proved most effective due to the swift decision-making and high-quality expectations of this demographic. We focused our budget on this group to maximize recognition and customer acquisition.
- Technical Optimization: Given the narrow target audience, we employed broad audience targeting to encompass the entire Russian-speaking community in Barcelona. We used a mix of ad campaign types to expand our reach. We continuously refreshed our ad creatives and updated our website to incorporate new media materials and menu items, ensuring our offerings remained appealing and relevant.
- Ad Creatives: Dynamic ad creatives drove success. We updated banner ads and used video content for remarketing. Weekly auction offers and calendar-based promotions (e.g., "Monday blues? Treat yourself to delicious rolls for dinner!") kept engagement high.
STRATEGIES
Unique Advertising Approach
Unique Advertising Approach
In a competitive food delivery market, differentiation is key. We began by identifying our Unique Selling Proposition (USP) tailored to the unique tastes and needs of the Barcelona market. This allowed us to capture attention, distinguish our brand, and drive success in the crowded local landscape.
- Segmentation and TargetingWe segmented ad campaigns by language groups (Russian, English, Spanish). Russian proved most effective due to the swift decision-making and high-quality expectations of this demographic. We focused our budget on this group to maximize recognition and customer acquisition.1
- Technical OptimizationGiven the narrow target audience, we employed broad audience targeting to encompass the entire Russian-speaking community in Barcelona. We used a mix of ad campaign types to expand our reach. We continuously refreshed our ad creatives and updated our website to incorporate new media materials and menu items, ensuring our offerings remained appealing and relevant.2
- Ad CreativesDynamic ad creatives drove success. We updated banner ads and used video content for remarketing. Weekly auction offers and calendar-based promotions (e.g., "Monday blues? Treat yourself to delicious rolls for dinner!") kept engagement high.3
STRATEGIES
Remarketing and Promotion Campaigns
Our Return on Ad Spend (ROAS) saw significant growth. In the first month, ROAS was 220%. By the second half of the second month, it reached 500%. Effective remarketing with video creatives re-engaged users, leading to frequent repeat orders.
How we did it:
Weekly auction offers and calendar-based promotions played a significant role in driving sales. These strategies allowed us to attract and retain customers by offering timely and relevant incentives, capturing user interest even on less active days of the week.
Remarketing and Promotion Campaigns
Our Return on Ad Spend (ROAS) saw significant growth. In the first month, ROAS was 220%. By the second half of the second month, it reached 500%. Effective remarketing with video creatives re-engaged users, leading to frequent repeat orders.
How we did it:
Weekly auction offers and calendar-based promotions played a significant role in driving sales. These strategies allowed us to attract and retain customers by offering timely and relevant incentives, capturing user interest even on less active days of the week.
STRATEGIES
Advertising Strategy Breakdown
Advertising Strategy Breakdown
Cold Audience Segment
For the initial cold touchpoint, we utilized unboxing video creatives and customer testimonial videos. These formats helped establish a high-quality and memorable first contact with potential customers.
Warm Audience Segment
In the mid-funnel stage, we employed static creatives displayed during specific time slots. These stylish, brand-centric ads featured various offers linked to the day of the week or calendar holidays. This strategy significantly boosted user engagement and, with well-timed ad placements, increased the likelihood of purchases during lunch or dinner hours.
Hot Audience Segment
For the hottest segment of our target audience —users who began ordering or have previously ordered— we aimed to maintain continuous contact. We created dedicated follow-up video clips showcasing new promotions and menu updates to keep these engaged customers informed and motivated to complete their purchases.
RESULTS
Unveiling the impact
Unveiling the impact
- 7.800Total Ad Spend in €
- 650+Sales
- 12Cost per Sale
- 52AOV in €
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We'll help you achieve your goals through a strategic approach that includes:
- Meticulous competitor analysis: Gain a comprehensive understanding of your competitive landscape.
- Data-driven advertising strategy: Develop a targeted plan informed by insights and research.
- Compelling textual and multimedia content: Craft engaging narratives that resonate with your audience.
- Constant monitoring and optimization: Continuously refine your campaigns for maximum efficiency and impact.
CASE STUDIES
Stories of success
Stories of success
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