- Adlet IdrissovFounder of Adam Rent a Car"Working with TargetPoint allowed us to efficiently allocate our advertising budget to the types of campaigns that increased the visibility of our car rental service within just a few months. Our main goal was to ensure that when people needed a rental, they’d think of us first, because we offer top-notch service, quality cars, and fair prices! This helped set our brand apart from other companies. Thank you to the team, and we look forward to continuing our productive collaboration!"
GOALS
Increasing brand awareness
with minimal investment
With a monthly budget of around $500, our main goal was to become recognized in the rental segment. Thanks to smart advertising communication, the high concentration of competitors in Cyprus didn't prevent us from promoting our brand. Our goal is to show advertising videos to different language groups: Russian, English, and German.
Increasing brand awareness
with minimal investment
With a monthly budget of around $500, our main goal was to become recognized in the rental segment. Thanks to smart advertising communication, the high concentration of competitors in Cyprus didn't prevent us from promoting our brand. Our goal is to show advertising videos to different language groups: Russian, English, and German.
STRATEGIES
Strategy for Improving Conversion: Fixing the Path from Lead Generation to Sales
Strategy for Improving Conversion: Fixing the Path from Lead Generation to Sales
In a competitive market, standing out is crucial. We start by analyzing the agency's Unique Selling Proposition (USP) to tailor our ads effectively. This ensures we capture attention, differentiate the brand, and drive success to the brand.
- Phase 1: Splitting the Budget between Lead Generation and Reputation Campaigns
- Divided the advertising budget between direct lead generation and reputation campaigns.
- Lead Generation: Created high-quality video production for advertising clips.
- Reputation Campaigns: Promoted brand identity and reputation through creative visual materials.
- Corrective Actions
- Enhanced Targeting: Used technical setups to identify a more affluent audience.
- Narrowed Advertising Messages: Filtered out users who weren't a good fit for our offer.
- Increased Lead Cost: With more precise targeting, the cost per lead almost doubled, which became unsustainable for the startup.
- Phase 2: Shift to Reputation Campaigns
- Focused on building brand reputation while keeping filtering settings to reach more affluent audiences. This approach is more sustainable in the long term.
- Due to narrow geolocation, frequent creative refreshes were required. We used advertising materials in Russian, English, and German.
STRATEGIES
Strategy for Improving Conversion
Strategy for Improving Conversion
In a competitive market, standing out is crucial. We start by analyzing the agency's Unique Selling Proposition (USP) to tailor our ads effectively. This ensures we capture attention, differentiate the brand, and drive success to the brand.
- Phase 1Splitting the Budget between Lead Generation and Reputation Campaigns
- Divided the advertising budget between direct lead generation and reputation campaigns.
- Lead Generation: Created high-quality video production for advertising clips.
- Reputation Campaigns: Promoted brand identity and reputation through creative visual materials.
1 - Corrective Actions
- Enhanced Targeting: Used technical setups to identify a more affluent audience.
- Narrowed Advertising Messages: Filtered out users who weren't a good fit for our offer.
- Increased Lead Cost: With more precise targeting, the cost per lead almost doubled, which became unsustainable for the startup.
! - Phase 2Shift to Reputation Campaigns
- Focused on building brand reputation while keeping filtering settings to reach more affluent audiences. This approach is more sustainable in the long term.
- Due to narrow geolocation, frequent creative refreshes were required. We used advertising materials in Russian, English, and German.
2
STRATEGIES
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are paramount. Our goal is to foster long-term partnerships by:
We achieve this through:
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are paramount. Our goal is to foster long-term partnerships by:
- Increasing viable leads.
- Minimizing the cost of acquiring quality leads.
We achieve this through:
- Manual lead tracking for campaign performance analysis.
- Flexible lead form adjustments and creative modifications.
- Twice-daily optimization of advertising campaigns.
STRATEGIES
Advertising Strategy Breakdown
Advertising Strategy Breakdown
Cold Audience Segment
Utilizing various combinations of geo-targeting, we employ video overviews, static images of rental cars, and nonstop-offers to intrigue and stimulate interested users to submit inquiries instantly.
Warm Audience Segment
Targeting viewers of videos, fan interactions, and users who engage with lead forms / IG Direct / Website visitors, we present calendar hot offers to further engage and simplify lead generation.
One of the advertising accounts in operation
RESULTS
Unveiling the impact
Unveiling the impact
- 1.500Total Ad Spend in €
- 6.900+Instagram Profile Visits
- 130+Leads
- 871.000Impressions
Complete a Brief Quiz for a strategic Consultation on Your project with the Senior Advertising Consultant
Fill out the form and we will contact you soon.
We'll help you achieve your goals through a strategic approach that includes:
- Meticulous competitor analysis: Gain a comprehensive understanding of your competitive landscape.
- Data-driven advertising strategy: Develop a targeted plan informed by insights and research.
- Compelling textual and multimedia content: Craft engaging narratives that resonate with your audience.
- Constant monitoring and optimization: Continuously refine your campaigns for maximum efficiency and impact.
CASE STUDIES
Stories of success
Stories of success
Are you interested in requesting a quote, scheduling an appointment or learning more about our services?
Are you interested in requesting a quote, scheduling an appointment or learning more about our services?
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