SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS IN 4 MONTHS
Working across multiple language segments, precise analytics, and a structured campaign setup allowed us to generate a consistent flow of qualified leads at an optimal cost.
SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS IN 4 MONTHS
Working across multiple language segments, precise analytics, and a structured campaign setup allowed us to generate a consistent flow of qualified leads at an optimal cost.
RESULTS
Unveiling the impact
Unveiling the impact
- 12,900Total Ad Spend in €
- 825Leads
- 15.6Cost per Lead in €
- 46Cost per Qualified Lead in €
Goals
Attracting Buyers from Multiply Language Segments
- With an average monthly budget of €3,225our goal was to attract buyers for properties in Dubai starting from €300,000 while managing campaigns across several language audiences
- A key KPI was maintaining a qualification rate of at least 25%.We successfully achieved a 34% qualification rate, resulting in an average cost of €46 per qualified lead
Strategies
A Structured Campaign Approach
We began by analyzing the agency’s unique positioning and the market specifics for different language segments. This helped us craft clear ad messaging, differentiate the brand, and focus our campaigns on purchase-ready audiences.
Segmentation and Targeting
Campaigns were segmented by language (English, French, Arabic), price range, and buyer profile. We created separate funnels for investment, ready-to-move-in, and rental buyers, with messaging tailored to each audience’s cultural context and intent. This significantly improved lead quality and relevance.
Technical Optimization
We implemented proven funnel strategies, precise geo-targeting, and API integration between Facebook and the CRM, ensuring campaigns were continuously optimized for qualified leads.
Ad Creatives
We developed tailored ad creatives for each language segment, including localized video scripts and visuals that built trust and positioned the agency as a market expert. For English-speaking investors, we focused on ROI and analytics-driven messaging; for French buyers, lifestyle and relocation benefits; and for Arabic-speaking clients, family-oriented property highlights and exclusivity.
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are at the core of our approach:
- Increasing the number of qualified leads;
- Reducing the cost of acquiring high-quality leads.
How we achieved it:
- Manual lead tracking for performance assessment;
- Flexible adjustments to lead forms and creatives;
- Twice-daily campaign optimization
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
OrangeLife (UAE) 🇦🇪
Lead Generation System for an Investment Center in Dubai with a $48,000 Budget
CPL $17
Premium Quality (UAE) 🇦🇪
Qualified leads in Russian and English for a real estate with a total budget of $50K
Deals 20+
Buro (Spain) 🇪🇸
489 leads generated with an average CPL of €13.9 across Ru and Eng markets
CPL $13,9
Baytify (UAE) 🇦🇪
SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS
Deals 17+
RED (UAE)
$175,000 in ad spend and 10,000 leads generated in 14 languages worldwide for a Dubai real estate agency
CPL
$15
$15
RED (UAE) 🇦🇪
$175,000 in ad spend and 10,000 leads generated in 14 languages
CPL $15
Adam Rent a Car (Cyprus) 🇨🇾
in 4 months: maximized brand awareness with minimal traffic investment
Leads 130+
SushiRapido (Spain) 🇪🇸
We slashed cost per order from €25 to €12 for the Barcelona sushi delivery
Sales 650+
Adam Rent a Car (Cyprus)
in just 4 months: maximized brand awareness with minimal traffic investment!
Leads
130+
130+
SushiRapido (Spain)
We slashed cost per order from €25 to €12 for the Barcelona sushi delivery
Sales
650+
650+
OrangeLife (UAE)
Lead Generation System for an Investment Center in Dubai with a $48,000 Budget
CPL
$17
$17
Baytify (UAE)
SCALING DUBAI REAL ESTATE SALES: 17 CLOSED DEALS, 4 PENDING EOI, AND 825 LEADS IN 4 MONTHS
Deals
17+
17+
Buro (Spain)
489 leads generated with an average CPL of €13.9 across Russian and English markets
CPL
$13,9
$13,9
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