Transformative Success: $4.5 Million in Transactions and 2069 Leads Generated for a Luxury Dubai Real Estate Agency in Just 6 Months.
Experience the power of Brand Energy, Creativity, and Continuous Innovation. Discover how our 6-month endeavor yielded exceptional results in the Real Estate Sector.
Transformative Success: $4.5 Million in Transactions and 2.069 Leads Generated for a Luxury Dubai Real Estate Agency in Just 6 Months.
Experience the power of Brand Energy, Creativity, and Continuous Innovation. Discover how our 6-month endeavor yielded exceptional results in the Real Estate Sector.
- Alena PanarinaFounder of 13 Elite boutique"Working with Alex and his TargetPoint Team was a game-changer for our agency. Their expertise in driving high-quality traffic exceeded our expectations. Unlike previous experiences where we constantly rotated agencies, with Alex, we've found a dedicated team truly invested in our project's success. Thanks to their efforts, we've seen a significant increase in leads, deals and potencial deals. Our partnership continues to thrive, and we look forward to achieving even greater success together!"
GOALS
Attracting High-Net-Worth Investors
With a monthly budget averaging $4,000, our aim was to attract exclusively high-net-worth investors (with a minimum property investment threshold of $800,000). We needed to navigate through the challenge of liquidity in traffic while ensuring our advertising campaigns targeted the most financially capable audience segments effectively.
Attracting High-Net-Worth Investors
With a monthly budget averaging $4,000, our aim was to attract exclusively high-net-worth investors (with a minimum property investment threshold of $800,000). We needed to navigate through the challenge of liquidity in traffic while ensuring our advertising campaigns targeted the most financially capable audience segments effectively.
STRATEGIES
Unique Advertising Approach
Unique Advertising Approach
In a competitive market, standing out is crucial. We start by analyzing the agency's Unique Selling Proposition (USP) to tailor our ads effectively. This ensures we capture attention, differentiate the brand, and drive success in the crowded real estate landscape.
- Segmentation and Targeting: We structured our ad campaigns based on price segments of properties and buyer personas. This involved creating verticals tailored to specific buyer goals, such as passive income, ready-to-live units, or investment opportunities.
- Technical Optimization: Leveraging proven funnel strategies and carefully selected geo-targeting settings (based on language and price range), we optimized our campaigns. Subsequently, we set up API data integration between Facebook and CRM system for campaign optimization towards more qualified leads.
- Ad Creatives: We combined effective ad structures with visually appealing creatives, placing a significant emphasis (60-70% of the budget) on video creatives featuring Alena as the primary spokesperson. Each scenario was meticulously crafted to convey the essence and energy of the agency.
STRATEGIES
Unique Advertising Approach
Unique Advertising Approach
In a competitive market, standing out is crucial. We start by analyzing the agency's Unique Selling Proposition (USP) to tailor our ads effectively. This ensures we capture attention, differentiate the brand, and drive success in the crowded real estate landscape.
- Segmentation and TargetingWe structured our ad campaigns based on price segments of properties and buyer personas. This involved creating verticals tailored to specific buyer goals, such as passive income, ready-to-live units, or investment opportunities.1
- Technical OptimizationLeveraging proven funnel strategies and carefully selected geo-targeting settings (based on language and price range), we optimized our campaigns. Subsequently, we set up API data integration between Facebook and CRM system for campaign optimization towards more qualified leads.2
- Ad CreativesWe combined effective ad structures with visually appealing creatives, placing a significant emphasis (60-70% of the budget) on video creatives featuring Alena as the primary spokesperson. Each scenario was meticulously crafted to convey the essence and energy of the agency.3
STRATEGIES
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are paramount. Our goal is to foster long-term partnerships by:
We achieve this through:
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are paramount. Our goal is to foster long-term partnerships by:
- Increasing viable leads.
- Minimizing the cost of acquiring quality leads.
We achieve this through:
- Manual lead tracking for campaign performance analysis.
- Flexible lead form adjustments and creative modifications.
- Twice-daily optimization of advertising campaigns.
STRATEGIES
Advertising Strategy Breakdown
Advertising Strategy Breakdown
Cold Audience Segment
Utilizing various combinations of geo-targeting, we employ video overviews, static images of properties, and nonstop-offers to intrigue and stimulate interested users to submit inquiries instantly.
Warm Audience Segment
Targeting viewers of videos, fan interactions, and users who engage with lead forms, we present hot offers on properties to further engage and simplify lead generation.
Hot Audience Segment
Focusing on users who have already submitted inquiries, the most engaged segment, we present compelling offers aimed at expediting the path to transaction. These offers include showcased properties or new listings, accompanied by potential buying incentives to overcome any lingering hesitations.
One of the advertising accounts in operation
RESULTS
Unveiling the impact
Unveiling the impact
- 25.000Total Ad Spend in €
- 2000+Leads
- 12Cost per Lead in €
- 50Cost per Qualified Lead in €
Complete a Brief Quiz for a strategic Consultation on Your project with the Senior Advertising Consultant
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We'll help you achieve your goals through a strategic approach that includes:
- Meticulous competitor analysis: Gain a comprehensive understanding of your competitive landscape.
- Data-driven advertising strategy: Develop a targeted plan informed by insights and research.
- Compelling textual and multimedia content: Craft engaging narratives that resonate with your audience.
- Constant monitoring and optimization: Continuously refine your campaigns for maximum efficiency and impact.
CASE STUDIES
Stories of success
Stories of success
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Are you interested in requesting a quote, scheduling an appointment or learning more about our services?
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