After conducting various tests, we settled on creatives that graphically highlighted the strengths of our eco diaper brand. These ads emphasized special offers for bulk purchases and included strong brand facts (such as the number of purchases and customer testimonials). Due to the narrow geo-targeting, we frequently refreshed the creatives to prevent burnout.
For the mid-funnel stage, we used various special offers tied to specific days of the week or time-limited promotions. These tactics created urgency and enhanced the effectiveness of our ads, driving higher engagement and conversions.
For the hottest segment of our target audience —users who began ordering or have previously ordered— we aimed to maintain continuous contact. We created dedicated follow-up video clips showcasing new promotions to keep these engaged customers informed and motivated to complete their purchases.
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