From $500 to $4000 monthly: profitable traffic strategy for eco-diaper startup in UAE. Over 500 active clients pre-offline sales launch.
How targeted Facebook and Instagram campaigns turned around a low-margin product and built a foundation for offline success in the UAE.
  • Tania Neskorodova
    Founder of Bloomies
    "Working with the traffic agency exceeded all our expectations. Digital advertising in the UAE can be challenging and costly, but they proved otherwise. Hiring them for the long term was an excellent decision for our eco diaper startup in Dubai.
    In just two months, we achieved break-even with the same advertising budget. They demonstrated incredible creativity and professionalism, constantly optimizing our campaigns. Their unique and effective solutions truly work. We see this agency as a reliable partner and are confident in our future success. Thank you very much for the excellent results!"
GOALS
Generating Awareness and Achieving ROI for a Dubai-based Eco Diaper Startup

With a monthly advertising budget averaging $3,000 on Facebook and Instagram, our primary goal was to achieve a ROAS of 100%. The previous traffic team struggled to break even on advertising spend, so our goal was to generate as many new customers as possible over six months, thereby increasing overall brand awareness in the United Arab Emirates. This brand recognition was crucial for our planned offline product launch in grocery stores. Despite the low-margin nature of online sales for this product, we successfully reached break-even by the second month of our partnership.
STRATEGIES
Unique Advertising Approach
In the competitive eco-diaper market, standing out is crucial. We began by analyzing the startup's Unique Selling Proposition (USP) to tailor our ads effectively, capturing attention, differentiating the brand, and driving success in the UAE market.
  • Segmentation and Targeting: We structured our ad campaigns based on language groups (English, Arabic, and Russian), pricing formats (with and without discounts), and media formats (static creatives vs. video content). These tests were conducted over 5-6 weeks with an average monthly budget of $3,000 to maintain positive momentum.
  • Technical Optimization: We designed over 50 campaign variations in the first two months, utilizing broad technical settings for long-lasting performance. Broad targeting proved most effective, achieving an average ROAS of 127%, which is notable for this low-margin product niche. Our main goal was to generate as many new customers as possible in six months to increase brand awareness and prepare for an offline retail launch.
  • Ad Creatives: Static creatives outperformed other formats. These visually appealing, informative banners allowed users to pause and read about the benefits and types of our diapers. Video content did not yield the desired results for direct conversions but was later repurposed for reputation campaigns.
STRATEGIES
Remarketing and Promotion Campaigns

We actively employed remarketing funnels and engaged with our base of active customers. This helped maintain contact with potential buyers, encouraging repeat purchases and boosting overall ROAS.

How we did it:
The most effective campaigns targeted English speakers using static creatives. Pricing strategies that included discounts for bulk purchases significantly improved profitability. When discounts were not offered, the average order value dropped, even with an extended testing period of five weeks.

Overall, despite the challenges of competing with larger brands on price, our strategies helped the startup achieve break-even by the second month. This early success laid the foundation for a robust offline retail launch, leveraging the increased brand awareness and customer base built through our digital campaigns.
STRATEGIES
Advertising Strategy Breakdown
Cold Audience Segment

After conducting various tests, we settled on creatives that graphically highlighted the strengths of our eco diaper brand. These ads emphasized special offers for bulk purchases and included strong brand facts (such as the number of purchases and customer testimonials). Due to the narrow geo-targeting, we frequently refreshed the creatives to prevent burnout.

Warm Audience Segment

For the mid-funnel stage, we used various special offers tied to specific days of the week or time-limited promotions. These tactics created urgency and enhanced the effectiveness of our ads, driving higher engagement and conversions.

Hot Audience Segment

For the hottest segment of our target audience —users who began ordering or have previously ordered— we aimed to maintain continuous contact. We created dedicated follow-up video clips showcasing new promotions to keep these engaged customers informed and motivated to complete their purchases.

RESULTS
Unveiling the impact
  • 17.400
    Total Ad Spend in €
  • 520+
    Sales
  • 33
    Cost per Sale
  • 27
    AOV in €


CASE STUDIES
Stories of success
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