- Elena BekishevaChief Business Development of Alegria Real Estate"Working with Alex and his TargetPoint team has allowed me to step back from the total control of traffic generation. We have a large team, numerous offices, and multiple languages, which require a high level of organization from an outsourced team. The results have been impressive, with numerous strategies and approaches that are difficult to even list. One thing is certain: the TargetPoint team are top-notch specialists. We continue to work with them and have big plans for the future."
Ensuring a Consistent High Influx of Leads for 5 Offices in Spain
With a budget of €5,000, our primary goal was to streamline lead generation across the primary languages of operation into 3 luxury real estate segments. Additionally, we aimed to attract investors and potential property buyers in Spain through participation in 5 offline conferences throughout the year.
Attracting Qualified Leads for Spain's Offices
Language and Geo-Targeted Approach:In a highly competitive global arena, particularly in Russian and English-speaking markets, we adopted a more targeted strategy over time. We diversified our advertising approach by narrowing down geographically and linguistically. Our team has expanded language targeting to include Swedish, Polish, and Lithuanian, alongside Russian and English, adapting to the preferences of our audience.
Price Segmentation: Utilized price segment segmentation to highlight top-tier properties across various regions, avoiding overly high segments. Our primary offer range was €500,000 to €1,500,000. Depending on language nuances, we employed different funnel types, utilizing high-intensity lead forms in some countries and smaller funnels through messenger apps in others.
Ad Creatives: The quality of our advertisements significantly influenced traffic quality and results. Video content in the luxury segment is fundamental. Just as Rolls Royce wouldn't showcase Instagram editor-generated creatives, our creatives and video content conveyed the elegance of Mediterranean villas and townhouses. This approach ensured our ads resonated with our target audience.
Attracting Qualified Leads for Spain's Offices
- Language and Geo-Targeted ApproachIn a highly competitive global arena, particularly in Russian and English-speaking markets, we adopted a more targeted strategy over time. We diversified our advertising approach by narrowing down geographically and linguistically. Our team has expanded language targeting to include Swedish, Polish, and Lithuanian, alongside Russian and English, adapting to the preferences of our audience.1
- Price SegmentationUtilized price segment segmentation to highlight top-tier properties across various regions, avoiding overly high segments. Our primary offer range was €500,000 to €1,500,000. Depending on language nuances, we employed different funnel types, utilizing high-intensity lead forms in some countries and smaller funnels through messenger apps in others.2
- Ad CreativesThe quality of our advertisements significantly influenced traffic quality and results. Video content in the luxury segment is fundamental. Just as Rolls Royce wouldn't showcase Instagram editor-generated creatives, our creatives and video content conveyed the elegance of Mediterranean villas and townhouses. This approach ensured our ads resonated with our target audience.3
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are paramount. Our goal is to foster long-term partnerships by:
- Increasing viable leads.
- Minimizing the cost of acquiring quality leads.
We achieve this through:
- Manual lead tracking for campaign performance analysis.
- Flexible lead form adjustments and creative modifications.
- Twice-daily optimization of advertising campaigns.
Advertising Strategy Breakdown
Utilizing various combinations of geo-targeting, we employ video overviews, static images of properties, and nonstop-offers to intrigue and stimulate interested users to submit inquiries instantly.
Targeting viewers of videos, fan interactions, and users who engage with lead forms, we present hot offers on properties to further engage and simplify lead generation.
Focusing on users who have already submitted inquiries, the most engaged segment, we present compelling offers aimed at expediting the path to transaction. These offers include showcased properties or new listings, accompanied by potential buying incentives to overcome any lingering hesitations.
Leadgeneration
- 42.000Total Ad Spend in €
- 3.380+Leads
- 12Cost per Lead in €
- 85Cost per Qualified Lead in €
Attracting Qualified Leads for Offline Conferences
Technical Setup: Given the narrow audience size based on geolocations, we implemented broad advertising settings, allowing us to display ads with nearly four times the frequency during the event promotion period.
Ad Creatives: Video invitations proved to be the most effective format for attracting leads to offline conferences. Leveraging the power of video content, we crafted compelling invitations that resonated with our target audience, encouraging their participation in our events.
Attracting Qualified Leads for 6 Offline Conferences
- Technical SetupGiven the narrow audience size based on geolocations, we implemented broad advertising settings, allowing us to display ads with nearly four times the frequency during the event promotion period.1
- Ad CreativesVideo invitations proved to be the most effective format for attracting leads to offline conferences. Leveraging the power of video content, we crafted compelling invitations that resonated with our target audience, encouraging their participation in our events.2
Six Conferences
- 7.200Ad Spend in €
- 1.000+Leads
- 7Cost per Lead in €
- 24Cost per Qualified Lead in €
- Meticulous competitor analysis: Gain a comprehensive understanding of your competitive landscape.
- Data-driven advertising strategy: Develop a targeted plan informed by insights and research.
- Compelling textual and multimedia content: Craft engaging narratives that resonate with your audience.
- Constant monitoring and optimization: Continuously refine your campaigns for maximum efficiency and impact.
Stories of success
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