FROM STRATEGY TO RESULTS: 34% QUALIFIED LEADS FOR DUBAI PROPERTIES IN JUST 3.5 MONTHS — EVEN DURING MARKET TURBULENCE
Well-structured campaigns, precise segmentation, and advanced analytics turned a $2,500 monthly budget into a steady flow of qualified buyers for Dubai properties from $300,000.
FROM STRATEGY TO RESULTS: 34% QUALIFIED LEADS FOR DUBAI PROPERTIES IN JUST 3.5 MONTHS — EVEN DURING MARKET TURBULENCE
Well-structured campaigns, precise segmentation, and advanced analytics turned a $2,500 monthly budget into a steady flow of qualified buyers for Dubai properties from $300,000.
RESULTS
Unveiling the impact
Unveiling the impact
- 9 700Total Ad Spend in $
- 580Leads
- 16,7Cost per Lead in $
- 49Cost per Qualified Lead in $
Goals
Attracting high-intent buyers
- With an average monthly budget of $2,500our goal was to attract buyers for properties in Dubai priced from $300,000
- A key performance indicator was maintaining a lead qualification rate of at least 25%As a result, we achieved a consistent 34% qualification rate, exceeding the initial target
- Moreover, qualification rates grew steadily: 25% in the first month35% in the second, and 38% in the third, showing how continuous optimization improved results
Strategies
Building a strong Advertising foundation
We started by analyzing the agency’s USP and market positioning. This allowed us to develop clear messaging, stand out in a competitive market, and focus our campaigns on audiences ready to buy
Segmentation and Targeting
Campaigns were structured by price segments and buyer personas. We created verticals tailored to specific buyer goals: passive income, ready-to-move-in units, or investment properties.
Additionally, we managed separate funnels for English-speaking and Russian-speaking audiences, which allowed us to craft relevant messaging and creatives for each language group and maximize lead quality
Additionally, we managed separate funnels for English-speaking and Russian-speaking audiences, which allowed us to craft relevant messaging and creatives for each language group and maximize lead quality
Technical Optimization
We implemented proven funnel strategies and precise geo-targeting (based on language and price range). We then set up API integration between Facebook and the CRM to optimize campaigns for qualified leads
Ad Creatives
We developed a series of ad scenarios with a strong focus on video creatives. Each script was carefully designed to build trust and convey the agency’s value
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are at the core of our approach:
- Increasing the number of qualified leads;
- Reducing the cost of acquiring high-quality leads.
How we achieved it:
- Manual lead tracking for performance assessment;
- Flexible adjustments to lead forms and creatives;
- Twice-daily campaign optimization
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
13 Elite boutique
Spend:
€25,000
2000+
Leads:
CPL
€12
€12
Budget:
Leads:
CPL:
CPQL:
Results:
€25,000
2000+
€12
€50
With a $4,000 monthly budget, we attracted high-net-worth investors with minimum investments of $800,000+ in real estate
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
Spend:
€1,500
130+
Leads:
Leads
130+
130+
Budget:
Leads:
Visits:
Imps:
Results:
€1,500
€61,500
130+
6,900+
871,000
With $500/month, we boosted Cyprus rental brand awareness via targeted multilingual video ads despite competition
Heart of the City (UAE)
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
SushiRapido
Adam Rent a Car
€7,800
650+
CPC
€12
€12
Budget:
Sales:
CPC:
AOV:
Results:
€7,800
650+
€12
€52
We slashed cost per order from €25 to €12 and built strong local brand recognition for the Barcelona sushi delivery
Spend:
Leads:
Bloomies
€17,400
520+
CPC
€33
€33
Budget:
Sales:
CPC:
AOV:
Results:
€17,400
520+
€33
€27
100%+ ROAS by month 2 + strong UAE brand awareness for Dubai eco diaper startup
Spend:
Leads:
MasterPlast
€4,500
1550+
Sales
74
74
Budget:
Leads:
Sales:
AOV:
Results:
€4,500
1550+
74
€650
ROAS jumped from 220% to 500% via video remarketing & calendar promotions driving repeat sales
Spend:
Leads:
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