Leads at $13.2 in English and $15.19 in Turkish with a qualified lead conversion rate of 25%+ worldwide, achieved with a total budget of $42,000
Over a period of 2.5 years with breaks, we built a stable lead generation and quality monitoring system in two languages across multiple price segments, and successfully introduced French for further scaling
Leads at $13.2 in English and $15.19 in Turkish with a qualified lead conversion rate of 25%+ worldwide, achieved with a total budget of $42,000
Over a period of 2.5 years with breaks, we built a stable lead generation and quality monitoring system in two languages across multiple price segments, and successfully introduced French for further scaling
RESULTS
Unveiling the impact
Unveiling the impact
- 37 000Total Ad Spend in $
- 2 800+Leads
- 13,2Cost per Lead in $
- 52Cost per Qualified Lead in $
Goals
High-Conversion Leads with Minimal Testing under Budget Constraints
- Our initial goal was to generate leads at the lowest possible cost. We achieved this and expanded launches to Turkish and FrenchDiversifying into Turkish for cold audiences was one of the first moves in the market, bringing a 30% conversion rate right at the launch stage, resulting in fast deals
Strategies
Property Segment Selection
Given the strict budget limits, we chose the most effective and fastest approach: compiling a portfolio of projects in the under-$300,000 segment, focusing on the strongest selling points for lead generation. This approach allowed us to acquire highly competitive leads from the start while quickly analyzing lead quality.
For Turkish and French campaigns, we used the under-$500,000 segment, as competition there was significantly lower at the time of launch.
For Turkish and French campaigns, we used the under-$500,000 segment, as competition there was significantly lower at the time of launch.
Geo Launches
Since campaigns were run in three languages, each required its own strategic approach:
- English – The main language, with a global geo-targeting strategy. We segmented by CPM groups in ad accounts and prioritized sales target countries for cold lead generation based on our agency’s internal data analytics.
- Turkish – Primary geos were Cyprus and Turkey, with additional broader European targeting refined by technical parameters proven to yield the best quality results.
- French – Targeted mainly France, Belgium, and Monaco, with additional leads from Canada. We tested broader audiences, narrowing by language and excluding certain databases to reduce spam, which is more common in this language segment.
Ad Accounts
To achieve higher conversion rates, we ran campaigns across two ad accounts.
After analyzing results, we identified which account generated the most cost-effective qualified leads and reallocated the budget accordingly.
After analyzing results, we identified which account generated the most cost-effective qualified leads and reallocated the budget accordingly.
Analytics and quality tracking
At TargetPoint, analytics and lead quality tracking are a priority. We aim to build long-term client relationships by:
- Increasing the number of viable leads
- Reducing the cost of acquiring high-quality clients
How we achieved it:
- Manual lead analysis for campaign effectiveness
- Flexible adjustments to lead forms and creatives
- Twice-daily campaign optimization
Client Segmentation
Cold Audience Focus
We prioritized cold traffic as the most cost-effective and relevant source at lower budgets. By combining geo-targeting with engaging property visuals—such as video tours, striking static images, and continuous value-driven offers—we attracted interest and encouraged immediate inquiries from fresh audiences unfamiliar with the brand.
RESULTS
English leads
Total Ad Spend: $37,000
Leads Generated: 2,800+
Cost per Lead (CPL): $13,2
Cost per Qualified Lead (CQL): $52
Leads Generated: 2,800+
Cost per Lead (CPL): $13,2
Cost per Qualified Lead (CQL): $52
Turkish leads
- Total Ad Spend: $5,000
- Leads Generated: 329
- Cost per Lead (CPL): $15,19
- Cost per Qualified Lead (CQL): $51
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Yes — we mainly run ads through Meta (Facebook & Instagram).
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
We also use static images, but the approach depends on the language segment and audience behavior.
Some markets perform better with static formats, especially at the start, where we often mix video and static creatives to test engagement and qualification.
However, over time, the highest qualification rates consistently come from video ads, which deliver 2–3× stronger engagement and lead quality.
On average, 2–3 unique video sources (originals) per €2,000 in ad spend.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
Then we multiply each source 2–3× using different edits, hooks, and messaging angles — creating a larger pool of assets for testing and scaling.
To grow smoothly to €10,000/month without losing qualification rates, we typically keep 10–15 active videos running in rotation.
It depends on the market and language segment, but on average we maintain a 30% qualification rate.
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
Some segments reach up to 50%, others stay around 20–25% — depending on audience maturity and offer type.
Overall, our ratio between lead cost and qualification rate delivers record-level efficiency in the market.
A qualified lead means the buyer has confirmed intent, a budget above €50,000, and funds for a full down payment (around 24% including DLD).
The key factors are language, price segment, and monthly ad volume.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Average CPL is €15–20, while CPQL ranges €45–70.
Larger, consistent budgets allow the algorithm to stabilize faster and deliver higher qualification quality.
Setup takes around 5–7 days, including onboarding, campaign structure, and creatives.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
However, qualified leads usually appear within the first 1–2 days after launch — there’s no need for long “learning phases” or waiting weeks.
We know exactly what needs to be launched to start generating results immediately.
CASE STUDIES
Stories of success
Stories of success
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
13 Elite boutique
Spend:
€25,000
2000+
Leads:
CPL
€12
€12
Budget:
Leads:
CPL:
CPQL:
Results:
€25,000
2000+
€12
€50
With a $4,000 monthly budget, we attracted high-net-worth investors with minimum investments of $800,000+ in real estate
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
Heart of the City (UAE)
Spend:
€1,500
130+
Leads:
Leads
130+
130+
Budget:
Leads:
Visits:
Imps:
Results:
€1,500
€61,500
130+
6,900+
871,000
With $500/month, we boosted Cyprus rental brand awareness via targeted multilingual video ads despite competition
Heart of the City (UAE)
Budget:
Leads:
CPL:
CPQL:
Results:
$61, 000
$16,5
$66
25 closed deals (exact number uder NDA).
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
Realised B2B partner
channel - 113 broker
leads at $22 CPQL
3,500+
SushiRapido
Adam Rent a Car
€7,800
650+
CPC
€12
€12
Budget:
Sales:
CPC:
AOV:
Results:
€7,800
650+
€12
€52
We slashed cost per order from €25 to €12 and built strong local brand recognition for the Barcelona sushi delivery
Spend:
Leads:
Bloomies
€17,400
520+
CPC
€33
€33
Budget:
Sales:
CPC:
AOV:
Results:
€17,400
520+
€33
€27
100%+ ROAS by month 2 + strong UAE brand awareness for Dubai eco diaper startup
Spend:
Leads:
MasterPlast
€4,500
1550+
Sales
74
74
Budget:
Leads:
Sales:
AOV:
Results:
€4,500
1550+
74
€650
ROAS jumped from 220% to 500% via video remarketing & calendar promotions driving repeat sales
Spend:
Leads:
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